Holly Willoughby Launches New Digital Venture Amidst Shifting Media Landscape

Thomas Plumb planned to ambush Ms. Willoughby at her family home, telling others he would take the presenter to a 'dungeon'-type room. Willoughby stated she feels 'safer' now, announcing this career move.

This new venture follows Willoughby's departure from 'This Morning,' which occurred after Phillip Schofield's exit.

Phillip Schofield admitted to an affair with a younger colleague on the set of 'This Morning' in May 2023. This admission caused significant disruption for the program.

'This Morning' viewing figures declined significantly, struggling to stay above 500,000. The program previously drew two to three million viewers in its heyday.

The 'Together' channel will release two episodes per week, available on YouTube, digital streaming platforms, and across social media.

Her husband Dan Baldwin's production company, Hungry Bear Media, produces the new YouTube show. The show receives sponsorship from Voy.

The channel features a range of lifestyle content, including practical advice, fashion, beauty, and health. It targets a broad online audience.

The show includes five distinct strands: Talk Together, Cook Together, Look Good Together, Better Together, and Hang Out Together.

Filmed in a new studio in London, the set resembles a luxurious house. This provides a fresh aesthetic for the digital format.

For the 'Cook Together' segment, Stanley Tucci, Lauren Leyva, King The Chef, and Original Flava are among the confirmed guests. They bring diverse culinary voices.

Make-up artist Victoria Penrose joins Willoughby for the fashion segment, 'Look Good Together.' Penrose offers expert advice.

Friends Emma Bunton and Nicole Appleton will appear in the 'Hang Out Together' section. Their presence adds a personal touch to the programming.

The show also features an interview with tech safety campaigner Ellen Roome about her son Jools. This addresses critical contemporary issues.

Willoughby has three children: Harry, 17, Belle, 15, and Chester, 11.

Her daughter Belle provided inspiration for the YouTube show. Belle belongs to a generation that watches YouTube instead of terrestrial TV.

This strategic pivot reflects a broader industry trend. YouTube has overtaken ITV and the BBC in audience reach.

Historically, television personalities often remained tethered to established broadcasters. The current landscape sees a significant migration of talent to independent digital ventures.

Willoughby has already built a substantial online following, with 7.9 million Instagram followers. This eclipses 'This Morning's' 2.9 million and ITV's 800,000.

Beyond this new venture, Willoughby also presented 'Dancing On Ice,' which was rested in March 2025. This marks another shift in her traditional television commitments.

She previously hosted a remake of Cilla Black's 'Surprise Surprise' from 2012 to 2015. This showcases her long history with traditional formats.

More recently, Willoughby hosted two episodes of 'You Bet' for ITV and the Netflix reality show 'Bear Hunt' in February 2025. This demonstrates her adaptability across different media platforms.