Dyson Unveils CameraJet: A £419.99 Toothbrush with Integrated Flossing and Camera Technology
New oral hygiene device combines brushing with a precision jet of mouth rinse, featuring RFID-tagged brush heads and app connectivity.
Carla Rooney
Dyson has launched the CameraJet, a new toothbrush that integrates both brushing and flossing actions.
The device sprays mouthwash from a built-in reservoir, a key innovation for plaque removal.
The £419.99 price includes the toothbrush, its charging dock, a travel case, Dyson Toothpaste, and Dyson Mouthrinse.
The CameraJet employs AI-powered cameras to scan teeth in real-time, enabling targeted flossing.
Each brush head reportedly incorporates an RFID tag, tracking usage and notifying users when replacement becomes necessary.
The toothbrush is reportedly available in two distinct colorways: Ceramic Ultra Blue and Ceramic Pink.
The device reportedly features a 12.5ml mouthrinse tank and connects via USB-C to its charging dock.
The MyDyson app offers how-to videos and a live camera view, leveraging the device's 100k pixel macro lens that captures 28 images per second.
The brush vibrates up to 58,000 times per minute; its stated battery life is 10 days, with a full recharge taking eight hours.
The toothbrush measures 273 x 44 x 44mm and weighs 228g.
James Dyson stated he has been trying to clean and look after his teeth like everyone else, noting, "Every time I go to the hygienist, she goes at me with a pickaxe, hacking hard lumps off my teeth."
Every time I go to the hygienist, she goes at me with a pickaxe, hacking hard lumps off my teeth.
He explained the complex engineering behind the device, stating, "You need light to see in the dark mouth and a camera to see where the gap is."
Dyson further elaborated on the technical challenges, noting, "The brush head is vibrating at a very high speed. So, by the time you’ve sent the signal and fired the jet, you’ve gone past the gap. You have to anticipate the gap."
He revealed the system involves "16 million lines of code" and requires a camera capable of seeing in challenging conditions, comparing it to filming accurately in a washing-up bowl.
Dyson used an analogy to describe the precision required, stating, "You can’t shoot at the pheasant, you’ve got to shoot in front of the pheasant."
He also noted the company's prior experience with cameras in robotics, stating, "We’ve been involved with cameras for some time, because we’ve used them on our robotics."
The device is designed to learn the user's mouth, with Dyson stating, "It will learn your mouth and will get better and better at finding the gaps."
James Dyson claims the system will lead to improved gum health, less gum disease, and fewer sore gums.
He also claims the CameraJet will make teeth brushing interesting, not a chore, though the technique required can be quite a splashy experience.
Dyson's corporate base moved to Singapore in 2019.
James Dyson expressed his hopes for the product, stating, "I hope people like it."
He acknowledged the inherent risks in product development, concluding, "It is a gamble and life lives on hope."
It is a gamble and life lives on hope.